Global Senior Vice President of Corporate Communication

Ahmed bin Ali took ownership of Etisalat's corporate communications in 2003. He has since led Etisalat's communications strategy through the greatest period of change in the company's history. Today he leads Etisalat's group communications across its seventeen countries of operations whose combined populations now exceed 1.8bn people. Ahmed bin Ali has supported Etisalat's transition into one of the largest twenty companies in the world. He has led communications through the company's restructuring in 2006. He has also established the company's sponsorship and CSR strategy, which has seen Etisalat positioned as a role-model national company supporting the development of the UAE. Ahmed joined Etisalat's engineering department in 1991, where he practiced key account management servicing large private companies and federal government organizations. Ahmed was in charge of commercializing all telecom services and equipment and was specialized in sophisticated services such as VSAT, ATM, leased line networks in addition to PABX. He was then appointed to lead the commercial launch of a public Internet service in the UAE, which was successfully implemented in 1995. In this role, Ahmed was the corporate's key ambassador to the business community, public sector and general consumer tasked with preparing the market for launch as well as overseeing the implementation of the necessary infrastructure. Four years later, Ahmed worked as manager of Commercial and Operations, and was later promoted to manager, sales and business development in 2001. In these positions he was tasked with restructuring Etisalat's Al Ain commercial and operational functions and successfully grew its customer base, revenues and general service satisfaction. He was appointed Manager Corporate Communications in 2003, promoted to Vice President Corporate Communications in 2007 and recently promoted to Group Senior Vice President Corporate Communications. Ahmed has a BA Electrical Engineering from the University of Bridgeport in Connecticut, USA and an MBA from the University of Hull in England. He has participated as a board member of Arabsat for three years - 2005-07 and as the Vice Chairman of the International Public Relations Association (IPRA) - 2006-07. He is also a member of IEEE (Europe) and the USA Speakers Association. He has represented Etisalat in hundreds of conferences, seminars and forums, regionally and internationally