Line Corporation has launched its Line Live app in twelve countries in the Middle East and North Africa (MENA) region, including Egypt, Saudi Arabia and the UAE. As an interactive livestreaming service, Line Llive is aiming to become the go-to platform for the next generation of creators, allowing them to present their thoughts and represent their cultures however they please. For users, they can browse a huge range of categories, from comedy to cooking, and enjoy 100 percent original live contents. Users can also communicate with broadcasters in real time and even co-host a livestream together. Line live’s gifting system encourages creators to keep focused on developing their content, as received items can be exchanged for real cash.
Line will team up with Kharabeesh, the first YouTube-certified multichannel network (MCN) in the MENA region, to launch a creator incubation program called Line Live Lab. Anyone with passion for storytelling and content creation can apply to the Line Live Lab until 15 March. Some 250 creators will be selected to join the five-week programme, which includes 1:1 mentorship and exclusive webinar sessions.